It was during the late 1990s when blogs came out as a new rage, captivating the attention of people from around the world, all wanting their voices heard through this new, dynamic and engaging channel. In the years that passed, blogging eventually came to maturity, emerging as one of the top and most important digital marketing tools that actually deliver results.
Many business people and professionals have come to realize the importance of blogging for their businesses. Marketers who have business blogs generate 67% more traffic and high-quality leads, while companies that added blogging to their marketing mix generate up to 97% more links to their pages and sites.
Blogs are proven to create brand awareness and increase engagement with targeted audiences, but not all who blog achieved the results they want. So, what are the secret ingredients to an effective blog post?