Speeding up the website is one of the most crucial ways to bring more success for your business. It can make or break a brand reputation among customers.
In 2010, Google stated that site speed is the major facet which truly impacts search results and rankings. According to the surveys, when a page loads slowly, people no longer stay to that and move on to a website which has lesser bounce rates. Therefore, if you are a WordPress developer and want to gain optimum traffic, you must put a little effort in making your website speedy.
Being a web owner or developer, your responsibility is to make your website faster to load. Following are the top ways to opt for increasing your website speed:
Select An Appropriate Web Host
Selecting an appropriate web host is significant. It helps your website get considerable space over the servers, which results in automatically increasing the website visibility over the web. There are a number of web hosting service providers in the market, you can choose any one of them which you think is suitable according to your requirements.
A good host will also take care of security and help you if your site goes down or slows dramatically.
Fix Site 404 Errors
Believe it or not, but if your website misses even a single file, it generates a 404 HTTP error which automatically slows down and restricts a website from downloading.
Being a web owner, it is mandatory for you to keep an eagle eye on each activity while rendering the website pages so that no file gets misplaced. Fixing 404 error will assist you to achieve faster website loading speed.
Choose Robust Framework & Theme
Frameworks play a significant role to initiate and conclude a website development. Choosing a right framework or theme helps in making a site’s appearance more interactive and engaging. Further, it makes a website perform better.
On the other hand, themes are used to enhance the look and feel of a website. These are user-friendly and provide soothing appeal to the eyes. Thus, it is would be beneficial if you invest in some strong and easy to understand framework.
Properly Optimize Site’s Database
Website data optimization is important in order to maintain the speed of a website. Cleaning junk is also a part of site database optimization as it takes a lot of space. This activity can easily be handled with the help of WP plugin which provides safe database optimization without any kind of data loss.
There are lots of plugins available but my favorite is WP Clean Up Optimizer which makes database optimization easy for users.
Enabling caching drastically improves the website performance as it enhances the page load time. When you browse a website, the browser first needs to read and load a lot of information such as associated CSS files, images, logos and many others. Al this data can increase the bounce rate.
Therefore, if you enable the cache of your website, browser remembers all the cached information which makes a website easy and fast to load. To get this done with ease, you can take help of W3 Total Cache plugin.
Many images contain a ton of metadata that increase the file size. WordPress developers sometimes overlook the necessity of compressing an image before uploading it. That’s why it’s so important to optimize all images. Use a plugin like Smush Image Compression to do this quickly.
An improved and fast loading website is the key to success to any organization. Websites with enhanced performance and fast loading speed make users get hitched for long. This exceptional user experience completely satisfies the visitors and helps them find better options for their concerned services.
Tom Hardy is a renowned WordPress developer at Sparx IT Solutions: PSD to WordPress Conversion Company and keeps on searching the innovative ways to improve the speed of websites. He also likes to share the researched knowledge with the audience through engaging blogs.
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