We often talk about our performance and security plugins here on the WPMU DEV Blog, but did you know we have a nice collection of SEO plugins too?
We’ve been developing SmartCrawl, our primary SEO plugin, for a few years now (it used to be called Infinite SEO), and we’ve got a huge update to the plugin coming soon. But there are a few other plugins we like to bundle with SmartCrawl that can really get your traffic cranking.
The reality around SEO and conversion is that it’s actually a lot easier than it looks when you know what you’re doing. It’s hard work, yes, but it’s not a mystery and it can be made easier with the right tools.
Which is where we at WPMU DEV come in. We want to help you make your site not only as beautiful and user-friendly as it can be, but also as successful as possible too. And if success means getting visitors to your site and then converting them once they’re there, then we can help.
We have a number of tools that you can use on your site to boost the number of people visiting, and the number of people who stick around and/or become customers.
In this post, I’m going to introduce you to some of those tools, and give you some tips for getting the most from them. So here goes!
SmartCrawl is our flagship SEO plugin, designed to help you boost your search engine rankings.
It works with the fact that SEO is about content these days, and makes it easier for search engines to find your great content. Instead of leaving you guessing about how search engine friendly your site is, it’ll perform a full scan of your site and let you know its SEO strengths and weaknesses.
Once it’s done this, it will tell you exactly what you need to do on your site to boost your rankings. For me, this is its most powerful feature, because it helps you understand exactly how effective your SEO is before you spend hours improving it.
It also gives you control over how search engines see your site, letting you create and edit the titles and descriptions for your posts and pages, and define which pars of your site are included in your site map and crawled by the search engines.
You may be surprised to see me including a plugin that’s about performance and not content, but it’s for a very good reason.
Google and other search engines will look at your site’s performance when crawling it, and if your site is slow, it will have a significant impact on your rankings.
Hummingbird lets you scan your site (in much the same way as SmartCrawl), giving you a performance score and telling you exactly what you need to make your site hum.
Not only will it boost your search engine rankings, but it will keep your users happy too – one of the main reasons for people leaving a site without exploring it fully is pages taking too long to load.
So if you can get your site performing as well as possible, it’ll boost the number of people finding it via the search engines and it’ll have an impact on your bounce rate and conversions, which will make your site much more successful.
WP Checkup isn’t a plugin, but it is a free service that can identify how well your site is performing on a range of measures and identify what you need to do to make it better.
Simply type your site’s URL into our checkup tool, and we’ll run Hummingbird to check performance, SmartCrawl to test SEO, and Defender to asses your site’s security, and give you a score so you know just how well you’re doing.
You don’t even have to have those plugins installed on your site (although the checkup will recommend them if you don’t) – the service will scan your site anyway and give you all the feedback you’d get if you were running our plugins. It will tell you where you’ve got problems, identifying where you’re doing well, where you need to make tweaks, and where you’ve got a serious problem. And it’ll tell you just what you need to do to rectify things.
It’s quick, easy and free, and worth doing if there’s a reason you’re not able to install our performance plugins on your site.
We’ve designed Hustle to be the best online marketing assistant you could ever hire. It’ll help you convert your site’s visitors into loyal followers or customers by helping you to communicate and engage with them.
Hustle links to all the top mailing list services and helps you grow your mailing list and distribute content with ease, helping you to create beautiful opt-ins which will catch a visitor’s eye and increase the number of people choosing to opt in. You can customise the content and design of these so they fit with your branding and really pop.
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It also lets you tailor content to different sections of your audience, letting you show opt-ins according to what kind of visitor someone is and where they came from – so if someone is visiting you via a search engine they might see something different from someone typing a direct link, and new visitors can be targeted separately from repeat customers.
Hustle helps you measure your site’s performance, letting you track how often opt-ins are displayed and identify which ones are working for you and which aren’t. And it detects and can circumvent ad blockers too.
There’s an old adage: ‘people buy from people’. And there’s no-one they like to buy from more than their own friends.
If you can build a social media buzz around your website and your brand, and get people sharing your content with their friends and followers, then that will be many times more powerful than posting content to your own social media channels.
Which is where the Social Marketing plugin comes in.
Use it to offer incentives to visitors who share your content via their own social media accounts. The incentives can be anything you want – a free e-book, a voucher, a special offer, or an invitation to a VIP event.
The plugin makes it easy for you to create in-post adverts highlighting the incentives, that your users can click on, share your content and get their reward. Encourage your visitors to share your content and grow your reach, which will impact on your SEO, your visitor numbers and your conversion rates.
If SEO is important to you, you’ll need to analyse traffic to your site. Not only will you want to understand your SEO rankings, but you’ll want data on your top performing pages, the locations your users come from, the devices they’re using, your bounce rate and more.
All this is available via Google Analytics, which is great. But what if you don’t want to leave the comfort of your site admin screens to view your analytics?
Our Google Analytics+ plugin gives you just that. It adds your analytics dashboard to your site dashboard, so you can get at everything from the one place.
Even better, it works with WordPress Multisite, letting you use one Google tracking code for an entire Multisite network. So if you’ve been setting up a new tracking code every time you create a new site on your network (maybe if you use it to host client sites), then you can stop doing that right now. And even better, you can see your analytics not only for each site but for the entire network too – so you can see from one place just which sites are performing best and which aren’t getting enough traffic.
Combined with SmartCrawl to boost your rankings and Hummingbird to enhance your site performance, Google Analytics+ gives you the information you need to understand exactly what your SEO efforts are producing and help you focus on landing pages, conversion pages and other places in your site where you need to entice visitors.
The Hub is another service that’s more than just a plugin. It’s a fully featured site management and optimisation service provided by WPMU DEV.
The Hub provides you with regular performance and SEO scans, which run automatically in the background. It’ll alert you if there are any problems and tell you what you need to do to fix them.
The included auto updates to WordPress core, third-party plugins, and to our own plugins mean that your site won’t suffer SEO, performance or security dips because it’s running out of date software.
We Can Help You Make Your Site Something Special
Not only will our plugins and services help you to create your site, manage it, add content to it and link it to other services, they’ll also help you to attract visitors and convert them into loyal customers.
If you add just one of these plugins or services to your site, it will help you turn your site from a quiet place on the internet to a buzzing hive of activity. And if you add more of them, well, the world is your oyster.
Get a free 30 day trial today and try out all these plugins yourself!