Adding videos to your site has its utility as it offers value to your content and raises the possibility of a response from your audience. We all know that audio, video, and images do enrich a website. But have you noticed that even people using WordPress Video Themes favor a third-party service for video sharing like Vimeo or YouTube for uploading their videos on the WordPress site?
Here we tell you about some of the best reasons as to why you should never upload your own video on WordPress.
It is recommended that you embed videos wherever you can rather than uploading or hosting a video. A sneak peek at the following reasons for not hosting a video will offer you a better insight into its disadvantages and the red flags related to it.
# 1 Videos Consume Your Bandwidth
Uploading videos to your website will charge you bandwidth. Improved quality videos cost greater bandwidth. If you permit users to embed it on their personal websites, then the bandwidth becomes multiplied every time the video is embedded somewhere else. You will perhaps also have to include more plugins to handle and showcase your videos. These plugins will also raise your server load.
Excess requests on the server for one large file could potentially cross the limits of the server where your site is hosted and lead to resource issues on the server in general. This could cause temporary suspension of your site until the resolution of the issue since we can not permit one site to impact the different sites sharing the same server.
# 2 Embedding Allows Simple Sharing
It is simpler to embed a video in WordPress. You can exchange a video uploaded on YouTube or different video sharing sites by simply pasting the URL in your blog posts. It is also simpler to administer a channel on YouTube. Conversely, it is not so easy in WordPress to design a video segment distinctly from your images and other uploads. You can carry your video uploaded on YouTube to social media and extend it to a broader audience. Uploading your video on YouTube and various video sharing sites makes it simpler for your viewers to share your video.
# 3 Creating Visibility And Traffic Will Be A Challenge
Alexa rankings hold YouTube as the world’s second most accessed search engine, and the third most visited website. This solely compels numerous website owners to upload their videos to YouTube. Uploading a video on YouTube can fetch more viewers than uploading it on your personal website. Social networking aspects of YouTube and different video sharing websites can activate the viral popularity of your videos.
YouTube is the biggest video streaming service on the internet. It is also the second biggest search engine; just behind its owner, Google.
By posting a video on your YouTube channel and embedding the link on your website, you can cash in on its massive following and popularity. If you are able to continuously create high-quality, usable, engaging, and relevant video content, a greater number of people will be subscribing to your channel. Ultimately, many of them will route their way to your website.
Google also added YouTube as a ranking factor in its reviewed search algorithm. This is another inviting reason why you should simply embed videos from your YouTube channel onto your website.
In case you self-host videos on your website, you will be depending on your organic and paid marketing attempts to build traffic and improve its visibility on the internet.
# 4 Optimization Of Video Quality
As you upload a video on Vimeo or YouTube, it starts to process the video for improved web experience. Moreover, the viewers also get the choice to decide whether they like to view your video in High Definition or on lesser resolutions. These websites are also well-equipped to track the internet connection of a user and the type of device used so as to produce quality in video playing that is perfect for the viewer.
When you are uploading your video on WordPress, your video lacks such optimizations and will be viewable as it is and mars the user experience and costing you more bandwidth.
# 5 Differentiation Of Quality Across Browsers
A requirement of software applications to transform the videos into different formats and sizes to manage the conversion of all file types required would be essential. As every app manages the conversion process separately, your video files could lead to variations of quality. This implies that your file may seem great when viewed as an .Ogg file in Firefox, but might seem somewhat grainy when seen as a .mp4 file in Internet Explorer.
Platforms such as Vimeo or YouTube convert your video to a format that is compliant with most common web browsers. This lets your videos to be utilized on nearly any browser and across devices.
Nevertheless, as you upload your videos employing your individual video host, there is a restriction in the number of formats it can be altered into.
Directly uploading videos on WordPress is not a practical solution and WordPress and video function best together with a third-party operating in between the two. When you opt for Wistia, Vimeo, YouTube, or any other medium, it will always work in your favor to go with an external solution.
However, though you’re employing a third-party solution, you still require to include your personal video schema markup. And if you wish to become inventive with your video embeds, there are lots of WordPress video plugins to aid you.