Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your site. In fact, it’s telling you blatant lies directly to your face. Those precious conversions and goal completions aren’t what they seem. Your social media channels are working. Direct visits aren’t really the cause of your top…

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Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your site. In fact, it’s telling you blatant lies directly to your face. Those precious conversions and goal completions aren’t what they seem. Your social media channels are working. Direct visits aren’t really the cause of your top…

Read more