{"id":102,"date":"2021-05-13T19:31:00","date_gmt":"2021-05-13T19:31:00","guid":{"rendered":"http:\/\/wpinitiate.com\/crawlomatic-test\/blog\/2021\/05\/13\/em-schulz-and-christine-schiefer-are-masters-of-the-unconventional\/"},"modified":"2021-05-13T19:31:00","modified_gmt":"2021-05-13T19:31:00","slug":"em-schulz-and-christine-schiefer-are-masters-of-the-unconventional","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/crawlomatic-test\/blog\/2021\/05\/13\/em-schulz-and-christine-schiefer-are-masters-of-the-unconventional\/","title":{"rendered":"Em Schulz And Christine Schiefer Are Masters Of The Unconventional"},"content":{"rendered":"
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Em Schulz and Christine Schiefer are the creators and co-hosts of And That\u2019s Why We Drink, a weekly podcast where they share true crime stories, paranormal encounters, and more than a few laughs. The podcast has been ongoing since 2017 with 264 episodes so far, boasting a whopping 80 million downloads, and the pair won the 2019 \u201cPeople\u2019s Voice\u201d Webby Award for Best Comedy Podcast. Although Christine and Em attended the same grad school Boston, it wasn\u2019t until they connected by chance in Los Angeles years later that they became friends and, subsequently, superstar podcasters. They chatted with Funny Or Die over Zoom to talk about keeping a successful podcast going through the pandemic and to give some words of wisdom to aspiring creatives.<\/em><\/p>\n

This interview has been edited and condensed for length and clarity.<\/em><\/h5>\n
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Thank you both so much for joining me! I feel like a lot of groups of friends have like a moment where they look at each other and go, \u201cwe\u2019re so funny\u201d or \u201cwe\u2019re so good at this, we should have our own show,\u201d but it\u2019s so interesting that you two took a different approach, which was finding common interests but not really knowing each other, and using the podcast <\/strong>to<\/strong><\/em> get to know each other. What\u2019s it been like cultivating and growing such a successful podcast in tandem with your friendship?<\/strong> <\/h5>\n
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Christine Schiefer, creator and host of \u2018And That\u2019s Why We Drink\u2019<\/figcaption>Courtesy of \u2018And That\u2019s Why We Drink\u2019 Podcast<\/cite> <\/span> <\/figure>\n<\/p><\/div>\n

Christine:<\/strong> Yeah. Who does that? What is wrong with us?<\/p>\n

Em:<\/strong> I think we both took it as an opportunity to document a friendship from start to finish\u2014 or maybe it doesn\u2019t have to finish. Hopefully. Christine is the one who introduced me to podcasts, so I think once I realized that this was a friend I didn\u2019t want to lose I was like, \u201cWell, why don\u2019t we just try to make our own?\u201d Worst case scenario, we have the beginnings of our friendship recorded.<\/p>\n

Christine:<\/strong> Yeah. I have to admit this, when Em initially texted me I was like, \u201cNo thanks, I\u2019m not really feeling it.\u201d I can\u2019t live that part down, but my boyfriend who\u2019s now my husband was like, \u201cYou need a hobby, you need something to do after work, you\u2019re depressed, you\u2019re making a new friend, lean into it,\u201d stuff like that. Then from day one, we were 100% invested.<\/p>\n

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