{"id":17189,"date":"2025-11-03T15:52:31","date_gmt":"2025-11-03T15:52:31","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/11\/03\/m-mehr-als-eine-milliarde-euro-fur-tierhalsbander-wie-die-firma-tractive-zum-einhorn-wurde\/"},"modified":"2025-11-03T15:52:31","modified_gmt":"2025-11-03T15:52:31","slug":"m-mehr-als-eine-milliarde-euro-fur-tierhalsbander-wie-die-firma-tractive-zum-einhorn-wurde","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/11\/03\/m-mehr-als-eine-milliarde-euro-fur-tierhalsbander-wie-die-firma-tractive-zum-einhorn-wurde\/","title":{"rendered":"(m+) Mehr als eine Milliarde Euro f\u00fcr Tierhalsb\u00e4nder: Wie die Firma Tractive zum Einhorn wurde"},"content":{"rendered":"<p>Das \u00f6sterreichische Start-up Tractive hat die \u00dcberwachung von Hunden und Katzen zum lukrativen Gesch\u00e4ft gemacht. Nun soll die Firma wohl an Finanzinvestoren verkauft werden \u2013 und zum Dienstleister rund ums Haustier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das \u00f6sterreichische Start-up Tractive hat die \u00dcberwachung von Hunden und Katzen zum lukrativen Gesch\u00e4ft gemacht. Nun soll die Firma wohl an Finanzinvestoren verkauft werden \u2013 und zum Dienstleister rund ums Haustier.<\/p>\n","protected":false},"author":1,"featured_media":17190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/17189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=17189"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/17189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/17190"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=17189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=17189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=17189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}