{"id":2313,"date":"2025-01-13T08:02:42","date_gmt":"2025-01-13T08:02:42","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/01\/13\/hbm-ausendienst-sollten-ihre-techniker-lernen-zu-verkaufen\/"},"modified":"2025-01-13T08:02:42","modified_gmt":"2025-01-13T08:02:42","slug":"hbm-ausendienst-sollten-ihre-techniker-lernen-zu-verkaufen","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/01\/13\/hbm-ausendienst-sollten-ihre-techniker-lernen-zu-verkaufen\/","title":{"rendered":"(HBm+) Au\u00dfendienst: Sollten Ihre Techniker lernen zu verkaufen?"},"content":{"rendered":"<p>Lange galt: Der Kundenservice wartet Anlagen, der Vertrieb zieht neue Auftr\u00e4ge an Land. Dabei wissen Techniker oft viel besser, was der Kunde braucht. Was es bringt, wenn Serviceleute zu Vertrieblern werden, zeigt eine neue Studie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lange galt: Der Kundenservice wartet Anlagen, der Vertrieb zieht neue Auftr\u00e4ge an Land. Dabei wissen Techniker oft viel besser, was der Kunde braucht. Was es bringt, wenn Serviceleute zu Vertrieblern werden, zeigt eine neue Studie.<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=2313"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/2313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=2313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}