{"id":23732,"date":"2026-02-25T22:28:11","date_gmt":"2026-02-25T22:28:11","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2026\/02\/25\/aston-villa-set-100m-price-tag-for-their-coveted-star-does-selling-him-actually-help-emery-build\/"},"modified":"2026-02-25T22:28:11","modified_gmt":"2026-02-25T22:28:11","slug":"aston-villa-set-100m-price-tag-for-their-coveted-star-does-selling-him-actually-help-emery-build","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2026\/02\/25\/aston-villa-set-100m-price-tag-for-their-coveted-star-does-selling-him-actually-help-emery-build\/","title":{"rendered":"Aston Villa Set \u00a3100m Price Tag For Their Coveted Star: Does Selling Him Actually Help Emery Build?"},"content":{"rendered":"
\n

Morgan Rogers has become one of the most coveted attacking midfielders in England. The transfer speculation surrounding him has hogged the headlines this February. GiveMeSport<\/a> reports that Aston Villa will consider selling the 23-year-old at the end of the 2025-26 season, but only if a club meets their \u00a3100 million asking price. That figure would place the deal firmly in British transfer record territory.<\/p>\n

Aston Villa Set \u00a3100 Million Price Tag On Morgan Rogers as\u00a0Chelsea, Liverpool And Manchester United are keeping tabs on the player<\/strong><\/h3>\n

Chelsea<\/a> hold the strongest reported interest. They have identified Rogers as a player capable of operating alongside Cole Palmer in an attacking partnership. Liverpool<\/a> have also held talks with the player\u2019s representatives, though those conversations have since been played down. Manchester United, meanwhile, continue to monitor developments closely. They are facing questions over Bruno Fernandes\u2019 long-term future at Old Trafford.<\/p>\n

Rogers has contributed eight goals and five assists across 26 Premier League appearances this season. He has become the heartbeat of Unai Emery\u2019s side. Villa paid just \u00a315 million to sign him from Middlesbrough in February 2024. That means a \u00a3100 million sale would represent a remarkable return on investment.<\/p>\n

Rogers also featured prominently for England during the 2026 World Cup qualifiers. He started in five of Thomas Tuchel\u2019s eight matches. That has boosted his stock further on the international stage. Villa extended his contract in November to run until 2031. They structured it both to reward his performances and to protect their valuation. It made it clear that Villa hold the stronger hand in any negotiation.<\/p>\n

Does Selling Rogers Actually Help Aston Villa Build, Or Does It Quietly Unravel Everything Emery Has Constructed?<\/strong><\/h3>\n
\"Aston
BIRMINGHAM, ENGLAND \u2013 MARCH 06: A general view inside the stadium as the LED Screen displays the Aston Villa crest prior to the Premier League match between Aston Villa and Wolverhampton Wanderers at Villa Park on March 06, 2021 in Birmingham, England. Sporting stadiums around the UK remain under strict restrictions due to the Coronavirus Pandemic as Government social distancing laws prohibit fans inside venues resulting in games being played behind closed doors. (Photo by Catherine Ivill\/Getty Images)<\/figcaption><\/figure>\n

Villa narrowly avoided breaching the Premier League\u2019s Profit and Sustainability Rules in 2023-24, partly through asset sales. A significant outgoing may still be necessary even as they chase Champions League qualification this season. That financial reality makes this situation far trickier than it first appears. Villa currently sit third in the Premier League table, six points clear of the chasing pack.<\/p>\n

That chasing pack includes Chelsea, Manchester United, and Liverpool, all three of Rogers\u2019 primary suitors, each level on 45 points. Selling Rogers to a direct rival would therefore carry a strategic cost far beyond the financial one. Rogers operates with equal fluency centrally and on the flanks. It makes him deeply embedded in Emery\u2019s system. Replacing him would demand considerable reinvestment in quality that genuinely fits the structure. The \u00a3100 million fee looks attractive, but the football logic that follows a sale looks considerably less straightforward for Villa.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Morgan Rogers has become one of the most coveted attacking midfielders in England. The transfer speculation surrounding him has hogged the headlines this February. GiveMeSport reports that Aston Villa will consider selling the 23-year-old at the end of the 2025-26 season, but only if a club meets their \u00a3100 million asking price. That figure would […]<\/p>\n","protected":false},"author":13963,"featured_media":23733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/23732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/13963"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=23732"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/23732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/23733"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=23732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=23732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=23732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}