{"id":23744,"date":"2026-02-26T08:27:43","date_gmt":"2026-02-26T08:27:43","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2026\/02\/26\/m-puma-hyrox-boom-soll-sportartikelhersteller-nach-umsatz-und-gewinneinbruch-retten\/"},"modified":"2026-02-26T08:27:43","modified_gmt":"2026-02-26T08:27:43","slug":"m-puma-hyrox-boom-soll-sportartikelhersteller-nach-umsatz-und-gewinneinbruch-retten","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2026\/02\/26\/m-puma-hyrox-boom-soll-sportartikelhersteller-nach-umsatz-und-gewinneinbruch-retten\/","title":{"rendered":"(m+) Puma: Hyrox-Boom soll Sportartikelhersteller nach Umsatz- und Gewinneinbruch retten"},"content":{"rendered":"<p>Puma steckt tief in der Krise. CEO Arthur Hoeld braucht schnelle Erfolge und setzt f\u00fcr den Turnaround auf zwei Wetten: den Hyrox-Boom und einen Laufschuh, den bislang kaum jemand kennt. Die Branche hat solche Strategien auch schon scheitern sehen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma steckt tief in der Krise. CEO Arthur Hoeld braucht schnelle Erfolge und setzt f\u00fcr den Turnaround auf zwei Wetten: den Hyrox-Boom und einen Laufschuh, den bislang kaum jemand kennt. Die Branche hat solche Strategien auch schon scheitern sehen.<\/p>\n","protected":false},"author":1,"featured_media":23745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/23744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=23744"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/23744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/23745"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=23744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=23744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=23744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}