{"id":5501,"date":"2025-03-24T18:04:42","date_gmt":"2025-03-24T18:04:42","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/03\/24\/m-beiersdorf-trotz-umsatzrekorden-unzufrieden-der-ceo-hat-ein-nivea-problem\/"},"modified":"2025-03-24T18:04:42","modified_gmt":"2025-03-24T18:04:42","slug":"m-beiersdorf-trotz-umsatzrekorden-unzufrieden-der-ceo-hat-ein-nivea-problem","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/03\/24\/m-beiersdorf-trotz-umsatzrekorden-unzufrieden-der-ceo-hat-ein-nivea-problem\/","title":{"rendered":"(m+) Beiersdorf: Trotz Umsatzrekorden unzufrieden \u2013 der CEO hat ein Nivea-Problem"},"content":{"rendered":"<p>Seit der Franzose 2021 an die Spitze kam, trimmt er den Hamburger Dax-Wert konsequent auf Wachstum. Doch unter der Premiumstrategie f\u00fcr Nivea leidet der Marktanteil. Das erstaunliche Urteil einer internen Analyse: \u201eUnderperformance\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seit der Franzose 2021 an die Spitze kam, trimmt er den Hamburger Dax-Wert konsequent auf Wachstum. Doch unter der Premiumstrategie f\u00fcr Nivea leidet der Marktanteil. Das erstaunliche Urteil einer internen Analyse: \u201eUnderperformance\u201c.<\/p>\n","protected":false},"author":1,"featured_media":5502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/5501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=5501"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/5501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/5502"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=5501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=5501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=5501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}