{"id":6875,"date":"2025-04-22T15:09:10","date_gmt":"2025-04-22T15:09:10","guid":{"rendered":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/04\/22\/hbm-temu-shein-co-was-konnen-lokale-anbieter-ihnen-entgegensetzen\/"},"modified":"2025-04-22T15:09:10","modified_gmt":"2025-04-22T15:09:10","slug":"hbm-temu-shein-co-was-konnen-lokale-anbieter-ihnen-entgegensetzen","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/2025\/04\/22\/hbm-temu-shein-co-was-konnen-lokale-anbieter-ihnen-entgegensetzen\/","title":{"rendered":"(HBm+) Temu, Shein &#038; Co.: Was k\u00f6nnen lokale Anbieter ihnen entgegensetzen?"},"content":{"rendered":"<p>Mit einer Marketingstrategie wie im Casino dr\u00e4ngen chinesische Onlineh\u00e4ndler auf den Markt \u2013 mit riesigem Erfolg. Wie gehen sie vor, und was k\u00f6nnen lokale Anbieter ihnen entgegensetzen? Eine Studie der Hochschule St. Gallen gibt Einblick in eine Branche im Abwehrkampf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit einer Marketingstrategie wie im Casino dr\u00e4ngen chinesische Onlineh\u00e4ndler auf den Markt \u2013 mit riesigem Erfolg. Wie gehen sie vor, und was k\u00f6nnen lokale Anbieter ihnen entgegensetzen? Eine Studie der Hochschule St. Gallen gibt Einblick in eine Branche im Abwehrkampf.<\/p>\n","protected":false},"author":1,"featured_media":6876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/6875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/comments?post=6875"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/posts\/6875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media\/6876"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/media?parent=6875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/categories?post=6875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/echo-test\/demo76e71539\/wp-json\/wp\/v2\/tags?post=6875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}