{"id":6517,"date":"2019-01-14T15:22:42","date_gmt":"2019-01-14T15:22:42","guid":{"rendered":"https:\/\/wpinitiate.com\/index.php\/2019\/01\/14\/gucci-womens-look-2\/"},"modified":"2019-01-14T15:22:42","modified_gmt":"2019-01-14T15:22:42","slug":"gucci-womens-look-2","status":"publish","type":"post","link":"https:\/\/wpinitiate.com\/index.php\/2019\/01\/14\/gucci-womens-look-2\/","title":{"rendered":"Gucci Women&#8217;s Look 2"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"580\" height=\"380\" src=\"https:\/\/player.vimeo.com\/video\/37333261?color=00adef\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>For more information or if you would like to discuss a script or treatment, please email Dan, Phin, Jen or Sa\u0161a at locomotion.co.uk or call us on +44 20 7304 4403 or visit our website <a href=\"http:\/\/www.locomotion.co.uk\" target=\"_blank\">http:\/\/www.locomotion.co.uk<\/a>.<\/p>\n<p>Primavera is in the air and Gucci\u2019s new Spring 2012 collection has premi\u00e8red during London Fashion week as part of the latest edition of Gucci\u2019s award winning iPad App, Gucci Style. Remi Paringaux of MERI Media returned to Loco to co-create the look for the shoppable magazine features, \u201cHow to Wear it\u201d, \u201cSpring Awakening\u201d, and \u201cSelf Reflection\u201d.<\/p>\n<p>The models for the men\u2019s and women\u2019s collections were shot in a room full of mirrors, so Loco provided VFX to clean up the footage and develop a hyper-real environment. Baselight Colourist, Tom Balkwill was very excited to develop a strong, brave, and unique look to these shots, keeping the skin tones glowing within a steely blue ambiance for Frida\u2019s collections. Tom and Remi were delighted to see how far the Arri Alexa footage could be pushed, and the results were hugely satisfying. Steve Wright, a friend of Loco\u2019s, provided the effortlessly cool soundtrack for \u201cSpring Awakening\u201d, the women\u2019s collection. <\/p>\n<p>Loco and Dirty Looks transformed the green screen footage from Gucci\u2019s Florentine studio shoot on the Arri Alexa into the bright, blue-sky settings and warm, sun-kissed models to develop a Mediterranean resort look for Frida\u2019s selections. With such a hot collection, we can\u2019t wait to work with the team again on the summer edition. <\/p>\n<p>To download the Gucci Style App visit the iTunes store.<\/p>\n<p>&#8211; See more at: <a href=\"http:\/\/www.locomotion.co.uk\/index.php\/guccis-latest-app-springs-onto-the-ipad\/#sthash.4Tnm6ZYD.dpuf\" target=\"_blank\">http:\/\/www.locomotion.co.uk\/index.php\/guccis-latest-app-springs-onto-the-ipad\/#sthash.4Tnm6ZYD.dpuf<\/a><\/p>\n<p>Credits<br \/>\nCreative Director: Remi Paringaux \u2013 MERI Media<br \/>\nProducer: Romain Choay \u2013 Spun Films<br \/>\nDOP: Alessio Cocchi<br \/>\nApp Development: Phil Salt \u2013 Great Fridays<br \/>\nEdit\/ VFX: Miland Suman, Lee Bamsey, Ed Stenson, Jon Davey \u2013 Loco<br \/>\nVFX Exec Producer: Chris McKeeman \u2013 Loco<br \/>\nColourist: Tom Balkwill<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For more information or if you would like to discuss a script or treatment, please email Dan, Phin, Jen or Sa\u0161a at locomotion.co.uk or call us on +44 20 7304 4403 or visit our website http:\/\/www.locomotion.co.uk. Primavera is in the air and Gucci\u2019s new Spring 2012 collection has premi\u00e8red during London Fashion week as part&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/posts\/6517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/comments?post=6517"}],"version-history":[{"count":0,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/posts\/6517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/media\/6518"}],"wp:attachment":[{"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/media?parent=6517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/categories?post=6517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpinitiate.com\/index.php\/wp-json\/wp\/v2\/tags?post=6517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}