The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday.
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I subscribed recently to the Google Webmaster Central Newsletter and I want to share with you an email I got from them. It is about best practices for Black Friday and Cyber Monday promotional pages. So, here they are:
– Create the page early. Make sure you create the page well before the sale so Googlebot has time to discover and index the page.
– Follow standard SEO best practices.
– Link to the landing pages from your home page (or similar) to increase their prominence, helping users (and Google) find the landing page quicker.
– Use a recurring URL, not a new URL for each occurrence of the event. Give the landing page of recurring events a meaningful URL that reflects the event that is used each year (for example: use /sale/black-friday, not /sale/2020/black-friday).
– Include a relevant, high quality image.
– Get your page recrawled. After you’ve tested your structured data for validity, ask Google to recrawl your page to get your content updated more quickly.
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